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The domain papillonmdc.ca states the following, "provides state-of-the-art leadership development programs, executive coaching, and personalized psychometric assessments to CEOs, CFOs, COOs, Presidents, Vice-Presidents, and Directors across various industry sectors worldwide." We observed that the website also stated " We help organizations attain a competitive advantage by awakening and optimizing the potential of its leaders." It also stated " Click here for a book review. I was particularly impressed with her coaching skills at the second session, where she did a full and." The header had management coaching in montreal as the highest ranking keyword. This keyword was followed by leadership coaching, management coach, and ceo coach which isn't as urgent as management coaching in montreal. The other words the site used was leadership assessment. mirella de civita is also included but might not be understood by web engines.